U2 frontman Bono responded to the story “The Mystery of Jobs’s Public Giving,” in the NYTimes Opinion pages today telling readers that Jobs was indeed a generous giver through the product (Red) campaign. Bono further hinted that Jobs is a private person and his donations may not all be on the books.
Apple and U2 of course collaborated on a U2 iPod and later Apple built red iPods with a portion of the proceeds going to Bono’s private fund to fight AIDS in Africa. Steve Jobs reportedly said when Bono first approached him about (RED), “There is nothing better than the chance to save lives.” Apple’s involvement encouraged other companies to get involved.
Jobs has also been active in organ donation causes since his liver transplant.
